4 CAUSES TO TAKE ACTION
Helping the elderly
We carried out 20 activities to support this cause, in which the interaction between people in different age groups had a quite profound impact on us. We shared some very special moments with more than 500 elderly people to assist them in staying healthy and active as they get older.
2024
Cause 4: The elderly
In Spain there are 2 million elderly people that suffer from loneliness, and 60% of the 360,000 people in nursing homes never receive visitors. That’s why we carried out a number of activities that are focused on them and helping them stay healthy and active as they get older.